There Is No Planet B author Mike Berners-Lee on the existential questions CSOs need to ask
The transition to net zero demands that organisations ponder existential questions about their purpose: it’s why CSOs have such a pivotal role to play, says Mike Berners-Lee.
It’s an uncomfortable reality that in a business world obsessed with stakeholder value, the focus on profit alone is no longer compatible with sustainability. “The basic question for everyone to ask is, should this business be here right now? if you're fundamentally providing something that the world doesn't need, then the most urgent challenge is to rework the business model until you're basically a useful part of global society,” says Mike Berners-Lee.
