Purpose, greenwashing and the CMO x CSO relationship: Watch CSO Futures' webinar on sustainable marketing
Many Chief Sustainability Officers have a marketing background, and marketing can be a driver for change in organisations. But is placing sustainability too close to marketing a risk?
In this CSO Futures webinar held on March 20, Luciano Pirovano, Chief Sustainability Officer at Bolton Food & Tri Marine, Eva Linderborg, Director at Institute for Real Growth and Nicolas Lambert, consultant and author of 'Can marketing save the world’, discussed why marketing and sustainability are sometimes misaligned, and how the two departments can leverage each other's superpowers for a common purpose.
The webinar is now available to watch on replay for CSO Futures subscribers.
This event is brought to you in partnership with Cambridge Cleantech and Climate Tech Supercluster.
