Can marketing save the planet?

Many Chief Sustainability Officers have a marketing background and with good reason - marketing is a driver for change in organisations.

At a time where we need to rethink business models fast, can marketing save the planet?

Join us 20th March 10am EST, 3pm GMT, 4pm CET for a conversation on:

• The disconnect between marketing and sustainability 
• Benefits of sustainable marketing - which businesses and brands are getting it right?
• How to leverage marketing’s strengths to achieve common goals - sustainability and profitability
• How to decarbonize marketing and the marketing supply chain

We will also cover your questions in a live Q&A.

Speakers

Luciano Pirovano, Chief Sustainability Officer, Bolton Food & Tri Marine

30 years’ experience in leading Multinational Companies operating in the Food and Beverage business, such as Unilever and Campari, with various roles in Sustainable Development and Marketing in both a local and international environment.

Joined Bolton Food in 2003 as Marketing Director. Responsible for Sustainable Development since 2008.

Key role in the sustainability strategy development: he signed the transformational partnership with WWF in 2017 and with Oxfam in 2020.

Participated in the creation of ISSF in 2009. Chair of the ISSF Board of Directors (2017-21), he is a member of the ISSA Board of Directors and Executive Committee.

Recently nominated Bolton Food to become a member of the UN Global Compact Ocean Stewardship Coalition.

Chairman of the AIPCE-CEP (EU Fish Processors Associations) Sustainability Working Group.

Eva Linderborg, Director, Institute for Real Growth

Eva Linderborg started her career in business consulting and worked on a wide range of projects in strategy, supply chain optimisation, customer care, and marketing.

She then specialised in global brand marketing strategy, capability, and organisation. After a stint working in design and architecture, she joined the Institute for Real Growth, to head development and delivery of the flagship IRG100 Leadership Program.

She is leading IRG research on the CMO-CSO relationship and collaborated closely with the UN Global Compact to create the CMO Blueprint to drive more sustainable business practices.

In her current role, she creates and delivers inspiring content, supporting and advising senior leaders in their objectives to become more humanized. Particular areas of interest are sustainability, culture, growth mindset, and C-suite collaboration.

Nicolas Lambert, Consultant and Author ‘Le marketing peut-il sauver le monde’ / ‘‘Can marketing save the world?’

Nicolas Lambert is a distinguished Belgian marketing professional with a strong focus on sustainability.

He has held senior marketing positions at prominent companies, including Unilever, AB InBev, and Heineken, across Belgium, the UK, and the Netherlands.

From 2016 to 2022, he served as the CEO of Fairtrade Belgium, where he significantly advanced sustainable trade practices.

In academia, Nicolas has been teaching marketing for over a decade at the Louvain School of Management and advertising ethics at HELHa. He also leads the Sustainability Think Tank at the Belgian Association of Marketing (BAM) and authored the book 'Le marketing peut-il sauver le monde' ('Can Marketing Save the World') published in 2023.